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I recently had the honor to interview a global citizen and small business expert, with experience in both Amercian and African markets, Danielle Ciribassi,  Relationship Manager & Small Business Consultant. For more than 10 years, Danielle has been a catalyst for culturally-aware, results-driven strategy for African development, with a focus on business. She improved micro finance initiatives in Senegal, led proposal strategy to incentivize sustainable agricultural markets in Rwanda, encouraged investment in Nigeria, the DRC, and Senegal. In Washington, D.C. she managed economic development projects in Africa, and founded the U.S.-Africa Chamber of Commerce which focused on promoting small business and providing resources.

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I recently had the honor to interview an experienced Marketing and Brand expert, Jodi-Tatiana Charles, Consultant at LCG Brands. She has been giving back to the community for more than 25 years, by teaching small businesses strategic methods to increase visibility both online and offline.

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I recently had the honor to interview Andrea Ricotti, Sales & Marketing Director at H2H, a communication and marketing agency. H2H supports retailers and brands with their communication and marketing efforts, including brand identity, consultancy, and performance marketing where communication and marketing collide. H2H was one of the first agencies in Italy to integrate solid traditional offline communication skills with emerging online and new technologies competencies. This is a clear key success factor in markets, such as retail, fast moving industries and automotive, where the shopping experience has become much more complex to analyze and where the customer needs to be addressed constantly both online and offline.  

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Facebook WiFi was first launched in 2012 with a pilot test in the San Francisco area with 25 small businesses. By the end of six months, the businesses said they had seen a threefold increase in check-ins on their Facebook business pages. This is a huge step for small businesses!

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Holiday season is just around the corner... How are you preparing for this?

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The adoption of technology for marketing is essential for the survival of small businesses and yet little is understood about owner-manager practice in this area.

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Last week, I had the honor to meet The Billboard Guy (or the Billboard Godfather, depending on who you ask), Eddie Saunders Jr, Marketing Account Executive at Comstor Outdoor. They call him the Billboard Guy because he puts himself out there --spending time in the local businesses as well as putting himself on billboards--and is very knowledgable about the industry. In fact, that has been his number one lead driver. It’s a whole other level to see a guy on a billboard and then have that same guy drop by your business.

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“Unlike other mediums, Out-of-home has seen growth every single year. I’ve always been able to pay the bills very well and it’s a medium that works! It’s always going to be around till the end of time or till we figure out how to teleport from one location to the other, we will have OOH advertising.”  - Kristy Vivian, VP of Business at Billups

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"Once OOH is in your blood, you start appreciating it more and noticing its effectiveness..." - Brent Baer, VP of Business Development at Buntin OOH Media. 

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Data is the foundation of the brand’s customer relationships today and strategies for tomorrow. The use of first, second, and third party data allowing buyers and sellers to better define audiences and maximize their ROI is rapidly evolving in all industries. In Out-of-home, it enables buyers to better target the most appropriate audience, while sellers benefit from optimization of their media assets.